It also says it will be focusing R&D efforts on “gathering and publishing insights related to AI-generated content” - with the goal of positioning itself “at the forefront of the emerging technology”. Unsurprisingly, given these sensitivities, Shutterstock’s push into generative AI is being framed as an “ethical” action plan - which includes the launch of a fund to “compensate artists for their contributions”, as its press release puts it. The quality of the results can vary wildly but these AI systems have been coming on in leaps and bounds lately - causing equal parts awe and anger with many tech users celebrating the ‘democratization’ of art, while visual artists, whose work may have been appropriated as training fodder for these AIs, can be left feeling ripped off. The partnership between Shutterstock and OpenAI will see the latter’s DALL-E 2 image-generating AI system integrating with Shutterstock content and made available to Shutterstock users worldwide - with the integration slated to launch “in the coming months”.ĪI-generated imagery refers to machine learning technology that’s been trained on visual data so it can respond to text-based prompts with a picture reflecting the description. Stock image giant Shutterstock has announced a major push into AI-generated imagery today in partnership with OpenAI, expanding on a strategic tie-up the pair announced last year.
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